Structure & secure
These interventions aim to secure growth by establishing a clear, shared and sustainable business framework.
Key Account Strategy
When this intervention is relevant
You work with strategic clients who represent a significant portion of your revenue, but the relationship still relies too heavily on history, personal connections, or unbalanced negotiations. The risk of dependency is real.
What I do
I support you in setting up a structured key account strategy, adapted to your industrial context: selection of key accounts, analysis of customer challenges, definition of objectives and construction of operational account plans.
What this brings you
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a more balanced relationship with your strategic clients
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better control of long and complex cycles
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securing revenue and margins on your key accounts
👉 Let's chat for 30 minutes
Offer structuring & value selling
When this intervention is relevant
Your teams are struggling to defend the value of your offer in the face of price pressure. The arguments are inconsistent, and the differentiation is not clearly perceived by your customers.
What I do
I help you clarify and structure your offer, highlighting the elements of value actually perceived by your customers.
We are working on the value proposition, the key messages and their adoption by the sales teams.
What this brings you
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a clearer and more distinctive offer
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an enhanced ability to sell value rather than price
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aligned and consistent sales pitches on the ground
👉 Let's chat for 30 minutes
